› Brand Strategy
› Creative Direction
› Identity

Casting A Wider Net

Originally launched as an upscale destination restaurant dedicated to seafood, Catch found it’s sole was in being a fun place for the neighbourhood to come and enjoy a casual atmosphere and great food and cocktails.

As creative lead, I worked with both the owner and new head chef to help put the fun back into Catch. The tone was set with the new identity that features a fish with horns, a not-so-subtle, but playful way of signalling that the new Catch offered more than fish - there was also fun on the menu (and meat). The identity also served as inspiration for items on the menu, at the bar and as tattoos!